Page 147 - Hindi Class - 1.cdr

Faculty oF managEmEnt

Books/Edited Books/Book Chapters/Monographs (In Numbers):

h Edited Books (03)
h Books Chapters (09)
h Others(01)

National/International research fellowship:- Nil

Completed/Ongoing Research project (In Numbers):
Completed (01) Ongoing
Major (01)
Minor

Paper presented in Conference/Seminar/Workshop/Resource Person/Session Chaired
(InNumbers):-

National International Workshop Session Chaired Resource Person
03 - - 06 07

Patents(InNumbers):
National International
- -

Research Consultancy (In Numbers):
National International

1 1
Research Publication(2015-2021) :-( Only SCI/Scopus/UGC Care)
1. Impact and Effectiveness of Celebrity Endorsement on Social Media towards Mobile purchase behavior among
Generation – Y Shodhmanthan – International Journal (Peer Reviewed & Refereed UGC approved Journal), Vol X, Special
Issue - 5, 2019. 0976 -5255 Impact Factor: 5.463
2. Examining the role of Celebrity on Social Media during COVID -19 Outbrea Journal of XI’AN University of Architecture
and Technology, (UGC Approved Journal) Vol IX, Issue VII, July 2020 1006 -7930 Impact Factor: 3.7
RESEARCH COMPENDIUM (2015-21)

Declaration: I hereby declare that above mentioned data are correct and in best of my knowledge. In case of any
discrepancies, I shall be sole responsible.

Name: Pushpendra Bahadur Singh

134 Mahatma Jyotiba Phule Rohilkhand University, Bareilly, Uttar Pradesh